Hacking: More common than you think

http://www.onlinecollegecourses.com/hacked/

WESBY Rewards a New Way of Doing Business

Welcome to a whole new way of doing business in Windsor Essex!

Being Canada's southernmost city, and located right on the Detroit River & St Lawrence Seaway, Windsor is a great town to live in… but a tough town to do business in. Which is why its time for the cities thousands of entrepreneurs to band together and make a change. Introducing WESBY Rewards. 

Windsor Essex Small Business Rewards is a great way to promote growth amongst small businesses in our area, for only $13/month!!! As small business owners ourselves, we know the struggles you face; traditional advertising is expensive. Tradeshows are unpredictable, costly, and even worse – filled with your competitors. WESBY Rewards offers a way to break out of that old system, attract new clients, and build customer loyalty. AND we do all the work for you! WESBYRewards will launch in stores and online May 2014… At which point you can display or offer your customers their free Loyalty Cards and Shopping Guide.

How will a local loyalty program help your business?
The more customers who take and use their loyalty card, the higher the percentage of customers will return to your store again and again. In fact, customer spending is 46% higher with companies that offer reward card programs. (Total Research Corp & Custom Marketing Corps Loyalty Monitor Study).

Being a WESBY business not only means increasing loyalty with your current customers, but you’ll be attracting new customers too. That’s the beauty of WESBY! As of 2011, over 90% of Canadians belonged to a loyalty program. The top programs include the Scene Card, Shoppers Optimum, and Sears Club Points. (Colloquy survey). The problem with those loyalty programs is they’re exclusive to their own company, and they don’t introduce shoppers to new or small businesses in our area.

WESBY is a Windsor Essex wide loyalty program that still offers exclusivity but also promotes other new shopping experiences. Its small businesses helping small businesses!

But as we said we offer exclusivity. WESBY will not accept more than seven businesses in each category. Therefore no more than 7 salons, 7 vets, 7 pizza shops, 7 mechanics, etc will be accepted at one time. We also have a distance selling regulations guarantee, which means no two businesses of the same category within one km of each other will be accepted. Because of this exclusivity you’ll want to sign up before your competitors do, to ensure you’re a part of this exciting change.

WESBYRewards will also be using social media, print media, and local radio to promote themselves and therefore their businesses. Our direct email marketing will begin approximately 1 month after launch. Our database already has over 500 names, and we’ll be adding to that with each new customer who signs up. This is especially beneficial for your business since emails targeted to customer loyalty programs have a 40% higher open rate. (The 2012 Digital marketer trend and benchmark report).

This is an exciting time to be in business in Windsor Essex, we look forward to building a partnership with you and expanding our customer base together. More details are available at wesbyrewards.ca… Or please call Rebecca: 519-800-9920, or email: info@wesbyrewards.ca for more info.

Sochi Olympic Medals

Some more interesting information regarding the Sochi Olympic medals. Yesterday, I went over the guidelines for creating an Olympic medal. I covered the minimum requirements necessary, as put forth by the IOC. This time, I will bring you the specs of the Sochi medals.

The Sochi Olympic medals have a diameter of 100mm, and a thickness of 10mm. The minimum requirements are 60mm in diameter and 3mm in thickness. As you can see, these new medals more than meet the IOC standards. The gold medal has a weight of a whopping 531g. This includes 6g of gold, and 525g of silver. The silver medals are 525g, as they lack the 6g of gold. On top of that, instead of the standard 925 silver requirement, these medals are 960 silver, meaning that they are greater in silver content than normal. These are very heavy medals. In contrast, the 2006 Turin Olympic medals were 107mm in diameter and weighed 469g.

Here's the really interesting information. There are approximately 1,300 medals to be given out, including those for the Paralympic winter games. They were made by a Russian-based jewellery company named Adamas. It took a team of 30 jewellers and engravers to create the medals. Each medal took approximately 18 hours to create, over the course of several months.

Even more interesting still is the amount of material used to create the medals. Over 2 tons of silver were used to make these Olympic medals, which is equal to 2,000kg, or 2,000,000g. According to today's market, this amount of silver is worth approximately $1,300,000 US. Another 6kg of gold is used for the gold medals, equaling 6,000g and a dollar figure of about $243,000 US. These amounts of money only pertain to market value of the materials, and do not even include labor costs, of which, I'm sure, are very hefty.

Personally, I love the designs of these medals. I think that they are some of the best Olympic medal designs. They look very creative, and I do believe that their designs do have application in jewellery-making.

I still have at least one more story regarding Olympic medals, and I think that it's the most interesting one of all. Stay tuned and keep reading our page. You won't want to miss this one!

By Joseph Garabet

Levant Jewellery

Win a Valentine's Dinner for Two

Win a Valentine's day dinner for 2.

We are giving away a $100 dinner for two to one lucky winner. Enjoy Valentine's dinner on us!
Windsor Business Networks will be selecting one lucky winner on Sunday February 9. 

Come into our retail centre and fill out a ballot.... it's that simple! 
For the next 2 days, every person that comes into the Windsor Business Networks retail centre or Mashup Kaffe at 1670 Wyandotte St. East can fill out a ballot for a chance to win.